Playtech joins forces with international gaming firm SKS365

by Ethan Anderson Last Updated
Playtech joins forces with international gaming firm SKS365

International gaming and betting firm SKS365 has joined forces with gaming supplier Playtech in an exciting new partnership.

Gambling News reports that Playtech will provide SKS365’s customer base with exceptional gaming products through Planetwin365, the online gaming operator owned by SKS.

Commenting on the partnership, SKS365 chief executive Alexander Martin said: “I’m proud to welcome among our partners one of the most remarkable innovators in the industry.”

This collaboration will expand Planetwin365’s consumer offering, with customers now having access to Playtechy’s industry-leading Casino Suite and branded content with titles such as Sporting Legends Suite and Justice League.

The operator will also add Playtech’s premium Live Casino and table games portfolio, including Sette e Mezzo, Spin a Win, and others. 

Playtech has earned itself a household name in the iGaming industry owing to exceptional content.

Commenting on the tie-up, Playtech chief operating officer Shimon Akad assured that Planetwin365’s players will have a chance to experience some of the company’s “most innovative and engaging content to date.”

SKS365 has secured several successful partnerships over the past year and a half, partnering up with Red Tiger for no fewer than 50 of the supplier’s renowned and award-winning games.

In another landmark content partnership, SKS365 added a number of Microgaming games to its consumer offer, including Immortal Romance, Jurassic World, Wicked Tales: Dark Red and Book of Oz and even expanding its portfolio with Evolution’s live gaming site.

Playtech’s Akad had this to say commenting on the newly forged alliance with SKS365: “Creating an unrivaled range of diverse, innovative content is a core part of Playtech’s business vision and with a carefully selected mix of branded titles, original content and games backed by major jackpots, we’re confident we can help SKS365 deliver an even richer, more varied experience for their players.”

Playtech signs multiple new partnerships

Playtech has been at the centre of multiple new partnership deals this year.

In September, it teamed up with Canadian non-profit organisation, Responsible Gaming Council.

The company will help RGC boost research of the links between mental health and gambling.

RGC is a worldwide, influential organisation that has been established for 35 years and worked with operators, regulators, treatment providers and gamblers since 1983.

This cooperation is part of Playtech’s “sustainable success” strategy, which aims to create a more responsible gambling culture.

The main goal is to provide a safe environment for players, while also maintaining a high revenue and solid customer base.

In November, Playtech also announced their integration with Affordability UK, which is supplied by TruNarrative.

This partnership aims to provide casinos with the means to detect customers who are overspending and take the necessary measures to protect them.

US gambling industry recovers in third quarter but challenge remains 

The United States gambling industry is recovering from months of closure due to the coronavirus pandemic but has regained 81 per cent of its revenue in the third quarter.

The casinos’ trade association said the recovery is threatened in places as the virus continues to surge throughout the country.

Last Sunday night, Michigan’s governor ordered numerous businesses, including casinos, to shut for three weeks and Atlantic City’s top casino last week laid off or cut the hours of 422 workers in response to restrictions imposed by New Jersey’s governor.

Also last Sunday, Washington’s governor banned indoor service at bars and restaurants.

The American Gaming Association released a report on gambling revenue at the nation’s casinos during the third quarter of this year, the time when most casinos reopened after four months or more of being shuttered during the first wave of the virus outbreak.

It found the industry won over $9 billion in the third quarter, which is 81 per cent of the amount ir won during the same period last year when casinos were operating normally.

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