Shaq to become face of PointsBet’s Australian operations

by Ethan Anderson Last Updated
Shaq to become face of PointsBet’s Australian operations

NBA legend Shaquille O’Neal has become the brand ambassador for Australia’s PointsBet operations.

Vegas Slots Online reports O’Neal will be the face of the sports betting company in 2021, covering television, mobile, digital and social media marketing.

PointsBet cofounder and chief marketing officer Andrew Fahey spoke about the deal in a press announcement.

“Shaq is an iconic figure, was our clear number one poick to represent the Pointsbet brand in Australia,” Mr Fahey said, who went on to say that US sports, especially professional basketball, are the fastest growing sports markets among bettors in Australia.

O’Neal expressed his excitement in joining the PointsBet team.

“The rise of responsible sports betting is really exciting,” he said.

O’Neal already has an interest in the sports betting space, with Authentic Brands Group, a brand management company that manages O’Neal’s likeness and marketing rights through a subsidiary, filing a trademark request for the term “SHAQPOT” with the US Patent and Trademark Office.

The filing states that SHAQPOT would be looking at launching a website that offers sports related gambling, however no further information is currently available.

O’Neal’s likeness is also used as part of games on the myVEGAS social casino, a free-to-play platform operated by PlayStudios in partnership with MGM Resorts International.

The games do not offer cash prizes, but provide rewards for players to redeem at MGM-owned properties.

Flutter Entertainment-owned PointsBet started as a sportsbook focusing on the Australian market and has since entered the expanding US sector.

PointsBet now has online sportsbooks live in Colorado, Illinois, Indiana, Iowa, New Jersey and Michigan.

Some of its new partners include the Detroit Pistons, Detroit Tigers, Indianapolis Colts, Indiana Pacers, Denver Nuggets, Chicago Bears and the PGA Tour.

In August 2020, PointsBet became the official sports betting partner of NBC Universal.

As part of the five-year media deal, NBCUniversal got a stake worth almost five per cent of the operator’s business.

The agreement saw PointsBet’s integration into the various NBCUniversal assets, such as NBC Sports networks and the Golf Channel.

PointsBet is one of the fastest growing bookies

The PointsBet online sports betting platform is one of Australia’s fastest growing bookmakers of its kind.

The bookie is an Australian-founded brand that features premium, cutting-edge sports betting software which has been dominating the market.

Gamblers News reported in April that in addition to offering loads of online sports entertainment to Australian players, it also accepts international players.

The bookie’s extensive sports betting offering includes an excellent variety of markets, sports and leagues such as NHL, MLB, NFL and NBA among others.

While the company which operates the bookie is based in Australia, the major PointsBet betting platform aims at catering to customers residing in the United States.

The PointsBet Holdings Proprietary Limited company, which owns and operates PointsBet, has just recently revealed its financial results revolving around the final three months of last year.

These financial results show that the company had experienced significant increases in its registered customers, net win and turnover numbers.

The Sydney-listed company used its official filing released on the 31st of January to share more details regarding its financial status for the final months of 2019.

As detailed, the company’s fourth-quarter turnover had increased by around 110.6 per cent on a yearly basis to hit around $198.6 million.

At the same time, the company’s gross win increased around 12.3 per cent to just over $19.3 million.

The company’s official financial report also showed that PointsBet Holdings had also experienced a massive 123 per cent increase in its active customers to reach 102,155.

At the same time, the company has also managed to increase its net win by around 117 per cent to $12 million.

The PointsBet sports betting operator owned and operated by PointsBet Holdings entered into the growing United States market in 2018.

At the time, the company launched its domain, which caters to players residing in the state of New Jersey.

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